Graphic design and visual storytelling

I took the above picture a few years ago, while out in my boat on the west coast of Sweden.

The fog was slowly lifting, and the sun was just about to break through the heavy clouds.
I positioned myself in the middle of the fairway, waiting for the light to shine exactly between the two navigation marks.

It all started with the idea of capturing the sun’s reflections as a guiding light—a way of navigation.
The clouds never fully cleared that day, but the gentle fog gave the moment its own quiet magic.

Sitting there, looking at the horizon, I reflected on direction and perspective.
How small shifts in course can change where you end up.
Navigation marks help us find our way—not just at sea, but in storytelling too.

Each project begins with an idea.

With extensive experience in graphic and exhibition design, I’ve developed and led projects that bring together art, design, and storytelling to create visual experiences that matter.

Over the years, I’ve helped companies communicate their stories by transforming spaces with imagery—making their values and identity visible through carefully curated visual narratives.

Sometimes that starts with the company’s own archive—images rich with history and meaning. I work with these materials, selecting, refining, and adapting them to fit specific spaces, materials, and moods.
I often add new images to build a coherent visual story—integrated with graphic design and signage that guide visitors through the premises.

If you have a story you’d like to share, I can help you visualize it.
Let’s explore how images can make your company’s story part of the space people meet you in.